What can SHC doing for your hotel business? We know hotels pay a huge amount to online booking platforms each month. 70% of hospitality customers visit on its digital journey the official hotel website prior to booking, which is where it crucial catches the customer with our SHC strategy and make them to direct bookers. On top, with our individual price strategy we fill your hotel with guests who pay the best price on its day. Less commission costs, more direct bookings and total higher revenue is what we can.